Using ClickView to Strengthen Written Assessment in the Age of AI: Practical Strategies for UK Schools & Colleges

Published on 4 min read

Artificial Intelligence is reshaping the way students approach written assessment, sometimes in ways that undermine authenticity and depth of learning. As AI‑generated essays and homework become increasingly common educators across the UK are searching for practical, realistic solutions that don’t add to workload or rely on constant policing.

ClickView offers a refreshing way forward: using video‑based assessment and interactive learning tools to promote genuine student engagement, original thinking, and meaningful evidence of understanding. Based on a recent ClickView professional learning session, here are several powerful, classroom‑ready strategies.

Why video‑based assessment helps curb AI reliance

AI tools make it easy for students to generate written responses that appear polished but lack authentic student voice. Video, by contrast, is far harder to outsource. When students create or interact with video content, they are required to respond personally, expressing knowledge verbally, visually, and creatively.

ClickView’s interactive features, analytics, and secure video‑upload tools give teachers a robust way to assess learning while moving beyond AI‑generated writing.mains a social media platform, subject to the same risks discussed across TikTok, X and Facebook.

1. Use ClickView’s interactive videos for low‑touch, high‑validity assessment

Interactive Videos allow teachers to embed questions directly into curriculum‑aligned videos. As students watch, the video automatically pauses and prompts them to respond. Question types include:

  • Multiple choice
  • Fill‑in‑the‑blank
  • Short response
  • True/false
  • Even multimedia‑supported options (images, diagrams)

Why this supports authentic learning

  • Responses are given in real time, during the learning moment.
  • Students see instant feedback for auto‑marked questions.
  • Auto-marked questions reduces marking workload for teaching.
  • “Prevent skipping” ensures students genuinely watch and engage.

Ready‑made content available

Alongside it’s curriculum-aligned and vetted videos, ClickView provides curated interactive resources to again save teacher-time and workload. Using ClickView’s resources means that educators can be assured of high-quality videos to use with their students in a few clicks.

Easy differentiation

Teachers can:

  • Copy a ready‑made interactive and adapt the wording or question types.
  • Tailor questions for personalised learning
  • Use downloadable video transcripts to support with the generation of questions to create bespoke assessments

2. Student‑created videos: A powerful alternative to AI‑written tasks

Student‑recorded videos offer an engaging, authentic assessment method, particularly valuable in subjects where written responses fail to capture performance or process.

Perfect for subjects like:

Any subject requiring metacognitive explanation (“Explain how you solved this problem…”)

3. Turn uploaded videos into interactive reflections

One standout feature: students can annotate and make their own videos interactive.
They can:

  • Insert pauses with reflective questions
  • Highlight key decisions or skills
  • Narrate their thought processes
  • Build evidence for examiner review or internal assessment

This transforms a simple video upload into a rich evaluative artefact.

As expectations around digital safety and wellbeing continue to shift, Scotland’s challenge is less about predicting policy outcomes and more about ensuring schools are prepared for the realities already

4. Track progress with ClickView analytics

Interactive video results appear instantly in ClickView’s analytics dashboard, giving teachers oversight of:

  • Student scores
  • Common misconceptions
  • Time spent watching each section
  • Individual student summaries (great for digital portfolios)

Teachers may export, review, or use these insights to inform follow‑up lessons or interventions.

5. Support academic writing with built‑in referencing tools

For written or research‑based tasks, ClickView now includes a citation generator for videos — making it easier for students to include digital resources properly in essays and coursework.

6. Making assessment work for Your context

Whether your setting uses 1:1 devices, shared laptops, or a blended model, these approaches are flexible:

  • Use interactives as homework, revision tasks, or in‑class retrieval practice
  • Print interactive questions as paper worksheets if devices are limited
  • Use analytics to build evidence for moderation
  • Encourage students to build video portfolios for GCSE or BTEC skill‑based components

Final thoughts

AI isn’t going anywhere, but neither is the need for authentic, meaningful assessment. ClickView offers UK educators a practical way to navigate this landscape by leveraging the power of video, interactivity, and genuine student voice.

Share to
Helen Morris-Cooper photo

Helen Morris-Cooper

briefcase iconSenior Customer Success Manager

Helen Morris-Cooper is a UK Senior Customer Success Manager of ClickView, an award-winning curriculum resource, trusted by over 7,000 schools and colleges. ClickView is home to a wide range of curriculum-aligned video content, plus the best educational documentaries, TV series and feature films, improving student engagement, reducing teacher workload and enhancing learning.

Want more content like this?

Subscribe for blog updates, monthly video releases, trending topics, and exclusive content delivered straight to your inbox.

By subscribing you agree to our Privacy Policy.
Letter with heart

Try ClickView FREE today