Playbk Sports
Playbk Sports connects sport and education through high-quality, curriculum-aligned digital learning programs created with leading sporting organisations. Featuring the Gold Coast SUNS, West Coast Eagles, Brisbane Lions, Special Olympics Australia and AusCycling, educators and students can access engaging learning experiences that support physical education, health, wellbeing, leadership and inclusion across classrooms and school sport programs
Playbk (pronounced playbook) is a digital sport platform designed to help organisations build, launch and scale impactful digital learning products. It works alongside leagues, clubs and governing bodies to deliver scalable digital experiences that drive engagement, participation and long-term growth. Founded in 2015 by Damian Hecker and Jon Shepherd, Playbk has partnered with leading organisations across the AFL, NRL, NBL, NFL and National Sporting Organisations. Its platform combines technology, product thinking and deep sport expertise—enabling organisations to move beyond content and build sustainable digital ecosystems. From grassroots participation to elite pathways, Playbk helps organisations lead with confidence in the digital era.
